Founded in 2004, SearchForce has significant experience in the industry, enabling us to deliver a highly intuitive and effective SEM platform with an exceptional underlying technology. Each feature has been designed with the user experience in mind - minimizing the manually intensive workflows of optimizing bids, streamlining reports and simplifying campaign management. The end result is a robust paid search solution that significantly improves the efficiency and ROI of your SEM operations.

Internationally Localized

• SearchForce is an internationally localized platform with support for local language, time zone and currency
• Customer presence in the United States, Europe, Asia and Australia
• Account setup – be up and running in minutes

Bid management & optimization

• Dynamic keyword segmentation – gives you the building blocks to customize and automate any bid strategy or heuristic
• Portfolio based optimization - sophisticated statistical algorithms based on bayesian analytics, confidence estimations, sparse data analysis and linear optimizations identify inefficiencies in the search market space and exploit them for maximum ROI and profit
• Bid rules - Customize and tweak your automated portfolio strategies with conditional bid rules
• CPA, CPC, profit and margin (ROAS) based strategies
• Intra day brand strategies – compete for paid search position on brand terms throughout the day
• Advanced controls – fine tune reactions to factors such as seasonality, low volume and/or low performing keywords
• Contextual bid optimization – optimize your bids across automatic and managed placements
  

Conversion tracking

• Multiple tracking options based on need – java script, session or re-direction tracking, FTP or search engine tracking
• Track unlimited events – such as leads, registrations, sign-ups & purchases across your websites
• Flexible revenue capture – specify the value of a conversion or capture dynamic revenue from actual sales
• Path to conversion (keyword assists) – understand search behavior by identifying all keywords that led to a conversion
• Raw conversion reports – track information such as landing & conversion time stamps, referring URLs, referring domains, search queries and much more
• Support for automatic, managed placements and image ads – gain visibility into performance of your contextual advertising
• Delayed conversions – specify cookie expirations to account for users that click on your ad and convert at a later time

Reporting & SEM analytics

• Streamline and consolidate your reporting across accounts and search engines
• Multiple report types and views – generate top level views into account, search engine, campaign, ad group, keyword/placement or creative performance
• Configure fields and specify the sorting order within reports
• Templates – save customized reports as template
• Scheduling & email – automate the creation and delivery of custom reports through email
• Express reports – generate a report from any screen at any time with a single click
• Dashboards – isolate trends and provide snapshots of cross publisher account performance

Campaign management

• Intuitive cross publisher campaign editor – eliminates the need to login to multiple publisher interfaces
• Convenient mass editing – apply mass edits to campaigns, ad groups, keywords or creatives with a single click
• URL Building – construct advanced & unique URL’s for integration with 3rd party analytics solutions
• URL Management – seamless maintenance of display or destination URL’s with our advanced editing capability
• Ad Scheduler – schedule campaigns to turn off during inefficient hours within the day
• Keyword expansion - built-in keyword generation tool to expand your keyword set
• Bulk Edit Sheet – edit your campaigns offline with our universal bulk edit sheet

White label

• White label SearchForce – replace the SearchForce logo with your company’s logo
• SearchForce Login – integrate SearchForce logins with your company’s website
• URL Masking – replace all SearchForce URL’s with your company’s URL

Data integration

• Offline tracking – easy integration of conversion or revenue data obtained through offline channels such as call tracking, direct mail or TV
• Data revisions – revise conversion or revenue data based on cancelled or rejected orders
• Analytics – upload conversion data tracked though existing tracking solutions or 3rd party analytics platforms such as Omniture or Google analytics
• Push & pull synchronization – automatically synchronizes changes in both directions allowing you to work on SearchForce or the search engine while maintaining a high level of data accuracy